Event Identity | Branded Environment | Editorial Design
HFAN International Church Retreat 2022
House For All Nations (HFAN) International Church finally held their first annual retreat after the pandemic. Revolving around the theme, "True Identity", this camp invites attendees to walk together on discovering what it means to be followers of Christ.
Challenge
How to portray an abstract theme of "True Identity" into imagery? How to ensure quality despite tight budget and deadline?
Solution
Focusing on the message of "who I am inside," I incorporated centre alignment in most of the design. Saved cost with alternatives such as screen printing a gradient as halftone, which allowed the T-shirts to print in one colour. Involved attendees in the brand experience by handwriting their own name tags. It also hints at their personality, thus showcasing an identity.
photography
Bryant Aryadi, Eric Laksmono
Made with
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
