Signage and Wayfinding
Best Buy's Youth Tech Day 2024
Best Buy Canada's Youth Tech Day brings STEM to life for kids aged 10–16 through free, hands-on workshops at Vancouver's Robson Square, from robotics to digital music. The 2024 event brought Geek Squad Academy and big names like Microsoft and Nintendo to the floor.


CHALLENGE
How do you make Geek Squad the most recognizable presence in a room full of big brands?




SOLUTION
Following the Geek Squad spec sheet, the brand was applied across flag banners, tabletop displays, floor wayfinding, and roll-up banners. Every format told the same visual story, making Geek Squad impossible to miss no matter where kids turned.


CREDIT
Geek Squad branding belongs to Best Buy Canada.​​​​​​​
MADE WITH
Adobe Indesign
Adobe Illustrator

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