Environmental Graphic | Digital Marketing | Photography
Pajo's Fish & Chips Restaurant
Since 1985, Pajo's Fish & Chips Restaurant has become a favourite among locals and tourists in Vancouver. Not only famous for fish & chips, each Pajo's location offers breathtaking views, including an iconic floating restaurant in Steveston, BC.
CHALLENGE
How to expand Pajo's Fish and Chips' branding from its digital marketing to restaurant environment?
SOLUTION
Create a recognisable look by repurposing social media template and graphic assets. This approach ensured a consistent brand identity in-store (signage, hot stamp, uniform, etc.). In addition, initiate new photography sessions to keep Pajos' content relevant.
Photography
- Jesslyn Chiunardy
- Thanh Nhan Pham
Made With
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
